Choose lasting
good health.
Licensed clinicians who look at your labs, know your whole story, and build a custom medical plan so you can live well.
- Proven clinical protocols, starting at $179/month
- Personalized recommendations based on your actual lab results
- Unlimited clinical support from our licensed clinicians
I just reviewed your labs. Your thyroid and cortisol explain a lot. We recommend hormone optimization.
Your hormones are holding up. Looks like you're following the diet and working out hard.
I'm still not losing weight!
Your A1c is 7.8 — that's diabetic range. We're adding GLP-1 to your protocol.
Clinical trials of these medications show 17–22.5% body weight loss.
In the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%).*† Tier 2 covers both at $399.
*Tirzepatide Once Weekly for the Treatment of Obesity, NEJM (2022) · †Once-Weekly Semaglutide in Adults with Overweight or Obesity, NEJM (2021)
Lasting good health or your first month back
If after your first month you feel GoodLife Health isn't right for you, we'll refund your membership in full. No questions asked.
Am I eligible?Your labs say you're normal while you feel anything but.
Standard reference ranges on a blood test are statistical averages, not optimal targets. A testosterone level in the bottom 10% of the population is still "normal." A thyroid panel where TSH is creeping up but T3 is still in range is "normal." Cortisol patterns are almost never tested in primary care at all. We don't treat numbers. We treat patients.If your hormones are out of balance, GLP-1 will not work the way it should — and the weight will come back. That's why hormone optimization is part of what we do, not an upsell.
What you're feeling
- Persistent fatigue that sleep doesn't fix
- Weight gain, especially around the midsection
- Brain fog and difficulty concentrating
- Low libido and changes in sexual function
- Disrupted sleep — falling asleep or staying asleep
- Mood changes, anxiety, irritability
- Hair thinning, skin changes
- Hot flashes or night sweats
What we actually test for
- Full thyroid panel (TSH, free T3, free T4, reverse T3, antibodies)
- Sex hormones — estradiol, progesterone, total and free testosterone, DHEA-S
- Cortisol patterns and adrenal function
- Insulin, fasting glucose, HbA1c — the metabolic picture
- Inflammatory markers (hs-CRP)
- Sex hormone-binding globulin (SHBG)
Hormone optimization isn't about pushing every number to the top of the range. It's about reading the whole pattern, finding what's actually driving how you feel, and building a protocol that addresses the cause. When your hormones are right, your body responds to weight loss the way it's supposed to. When they aren't, no medication is going to fix that. This is also why hormone optimization is the most enduring part of what we do: when the protocol fits, members stay with it — their bodies need it, the protocol works, and they feel the difference.
One flat clinical fee. No markup on labs or hormones.
Hormone patients are exhausted by hidden fees — the intake charge, the surprise lab bill, then the medication marked up on top. At GoodLife Health, your $299 covers the clinician, the protocol, and the platform. Your labs and hormone therapy are billed direct by the lab and the pharmacy at their own cash rates — with no GoodLife markup. Here is what the others actually cost once every line item is added up.
| Platform | Monthly membership | Initial / lab fees | Hormone medication | Strategic flaw |
|---|---|---|---|---|
| GoodLife Health | $299clinical fee | Billed direct — no markup | Pharmacy bills direct (~$40–80) | Flat clinical fee. We take no markup on labs or meds. |
| Marek Health | $299intake fee | $450+ custom panel | Billed separately | $749+ out the door before any treatment. |
| Hone Health | $155 / mo | $65 initial labs | +$28–$100+ on top | Membership, then labs, then testosterone — all billed apart. |
| Opt Health | $245 / mo | $195 initial lab fee | Billed separately | $440+ just to get started. |
| Defy Medical | $200–$450+ / mo | Billed separately | Billed separately | Premium high-touch pricing on top of labs and meds. |
Competitor pricing compiled from publicly advertised rates, May 2026. Figures are estimates and subject to change. At GoodLife Health, the $299 monthly membership covers clinical care; labs and hormone therapy are billed direct by the lab and pharmacy at cash rates, with no GoodLife markup.
From lab draw to relief in about three weeks.
No months-long waitlists, no chasing referrals. A clear path from the first blood draw to FDA-approved hormone therapy at your door.
Lab draw
A full hormone panel — thyroid, sex hormones, cortisol, metabolic markers — ordered by your clinician and drawn at a Quest, LabCorp, or Ash Wellness location near you, billed through your insurance or paid direct at DPC cash rates.
Clinical review
Your clinician reads the whole pattern, not just one number, and builds an FDA-approved hormone protocol around how you actually feel.
Your protocol is filled
Your clinician e-prescribes to a licensed pharmacy, which fills your prescription, ships it to your door, and bills you direct — every month after.
Where Hormone Optimization fits.
Every member starts with Direct Primary Care. Hormone Optimization is added when your labs and your clinician's evaluation indicate it's the right next step.
Direct Primary Care
The clinician relationship. The foundation of every membership.
3-month minimum to start · $537 first charge, then $179/month
- Clinician orders and reads your labs — billed direct, no markup
- Monthly clinician check-ins
- Unlimited telehealth access
- Nutrition and lifestyle protocol
- AI-native patient portal that holds your longitudinal record
Hormone Optimization
Added when your labs show it's needed.
- Everything in Direct Primary Care
- FDA-approved hormone protocol — estrogen, progesterone, testosterone
- Thyroid and adrenal optimization
- Quarterly clinical re-evaluation
- FDA-approved hormone therapy — e-prescribed to a licensed pharmacy that ships and bills you direct
Medical Weight Loss
All GLP-1 medications at one price. The clinical work is what matters.
- Everything in Hormone Optimization
- Medication-neutral GLP-1 protocol — Wegovy or Zepbound at one price
- Branded medication routing via LillyDirect, NovoCare, or insurance
- AI-powered prior authorization (85%+ auto-processed)
- Low-dose strategy, protein and fiber targets, muscle preservation
- Quarterly clinical re-evaluation by your clinician
What Makes GoodLife Health Different.
Telehealth has split into three traps: legacy platforms that mark branded medication up to $1,899 a month, compounding-only services selling copies under FDA scrutiny, and concierge clinics that bill by the year. GoodLife Health is the only one that combines medical weight loss, hormone optimization, and ongoing primary care under a single licensed clinician — with transparent, direct-to-pharmacy billing and no markup.
| What you actually get | GoodLife Health | Legacy telehealth Hims · Ro | Compounding-only Henry Meds | Traditional concierge MDVIP |
|---|---|---|---|---|
| Clinician orders and reads your labs — no markup | ✓Billed direct via insurance or cash-pay | ✕Often not required or billed separately | ✕Only if you request them | –Annual physical labs only |
| Quarterly clinical re-evaluation by your clinician | ✓Bring updated labs as your protocol evolves | ✕Rarely offered | ✕Not included | –Often costs extra |
| A dedicated, licensed clinician who tracks your care | ✓Ongoing DPC relationship | –Async-only or randomly assigned | ✕Highly transactional | ✓ |
| Accepts insurance & fights for prior authorization | ✓AI-powered — auto-processed in 7–10 min | –Yes, but the membership fee stays high | ✕No insurance accepted | –Varies by provider |
| Medication-neutral pricing | ✓$399 for branded Wegovy or Zepbound | ✕Up to $1,899/mo for branded Zepbound or Mounjaro | ✕Tirzepatide upcharged to $449/mo | Doesn't typically prescribe GLP-1s |
| Protects you from FDA compounding crackdowns | ✓Routes to branded meds via LillyDirect / TrumpRx | ✕Relies on compounded GLP-1 under FDA scrutiny | ✕Sells essentially-copy compounded drugs | Not applicable |
| Hormones and GLP-1 managed safely together | ✓Full metabolic oversight | ✕Treated in isolation | ✕Handled as separate programs | –Sometimes |
| True monthly cost — care + medication | $548–$848 LillyDirect / TrumpRx cash-pay | Up to $2,048 $149 membership + $1,899 meds | $300–$500 compounded only | $1,800–$5,000/yr plus insurance & meds |
Competitor pricing and capability compiled from publicly advertised rates, May 2026 (Hims.com, Ro.co, HenryMeds.com, MDVIP.com). Figures are estimates and subject to change.
Meet the team behind your care.
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
Kim Fahle, FNP
Family Nurse Practitioner
Kim Endean, RN
Registered Nurse
Makayla Stepnowski, LVN
Licensed Vocational Nurse
The relationship is the medicine
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. Since moving to Tucson I've struggled — every time I establish a relationship with a PCP, they change offices. And when I do get seen, I feel more like something on a conveyor belt than a patient. What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
"Dr. K really listened to my concerns."
I just had my appointment last week, and it was the most wonderful experience. Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider. The staff was so awesome! Shout out to Kelly and Alvia for being kind and amazing! You guys rock!
"The best of the best doctor."
I needed a new PC physician. Her practice welcomed me in immediately. They ordered a complete blood work up before the visit, something my previous physician failed to do for years.
Then I met NP Kristin Makinajyan! Oh my gosh!! She listened, I mean really listened to me as the physical began. She addressed every one of my concerns and added a few from the results of the blood tests.
She went through my lengthy list of medications and tweaked them, schooled me, and left me feeling as though I had seen the best of the best doctor.
I feel so relieved and comfortable having visited NP Makinajyan and her team. Every one I met made me confident that my health was their number one professional goal!!
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
Direct answers from your clinical team
- The GoodLife Health hormone optimization protocol covers estrogen, progesterone, testosterone, thyroid (T4 and selectively T3), and adrenal support including DHEA where clinically indicated. Hormone therapy is FDA-approved and prescribed based on a full hormone panel and clinical evaluation. The clinician reads the whole hormone pattern — thyroid, sex hormones, cortisol, metabolic markers — together rather than treating numbers in isolation.
- Yes. The GoodLife Health hormone optimization protocol uses FDA-approved hormone therapy — transdermal estradiol patches, oral micronized progesterone, testosterone cypionate injections, levothyroxine and liothyronine for thyroid, and DHEA where appropriate. Prescriptions are e-sent to an independent licensed pharmacy that fills, ships, and bills the patient directly.
- Often, yes. Standard reference ranges on a blood test are statistical averages, not optimal targets. A testosterone level in the bottom 10% of the population is still 'normal' by reference range. A thyroid panel where TSH is creeping up but T3 is still in range is 'normal.' Cortisol patterns are almost never tested at all. GoodLife Health doesn't treat numbers — it reads the whole pattern alongside how you actually feel, and builds a protocol that addresses the cause of your symptoms.
- Full thyroid panel (TSH, free T3, free T4, reverse T3, thyroid antibodies), sex hormones (estradiol, progesterone, total and free testosterone, DHEA-S), cortisol patterns and adrenal function, metabolic markers (insulin, fasting glucose, HbA1c), inflammatory markers (hs-CRP), and sex hormone-binding globulin (SHBG). Labs are billed direct by Quest, LabCorp, or Ash Wellness through your insurance or at DPC cash rates, with no GoodLife Health markup.
- Hormone-focused telehealth platforms commonly stack fees: a membership, then a separate intake or lab fee, then medication on top. Marek Health charges $299 intake plus $450+ for the panel before any treatment. Hone Health adds testosterone billing on top of membership and lab fees. Opt Health requires $440+ to get started. Defy Medical bills the membership, labs, and medication separately. GoodLife Health is one flat $299 monthly clinical fee that includes Direct Primary Care plus hormone optimization. Labs are billed direct by the lab company. Hormone medication is billed direct by the pharmacy at its own cash rates. GoodLife Health takes no markup on either.
- The timeline from lab draw to FDA-approved hormone therapy at your door is approximately three weeks: lab draw in week 1, clinical review in week 2, prescription filled and shipped in week 3. Symptom relief typically begins within the first month of starting therapy. Hormone protocols are re-evaluated quarterly with updated labs to refine the dose.
- Your clinician e-prescribes to an independent licensed pharmacy. The pharmacy fills your prescription, ships it to your door, and bills you directly — every month after. GoodLife Health does not dispense or take title to medication and does not bill you for it.
- Approximately $40 to $80 per month, paid direct to the pharmacy. Actual cost varies by specific medication, dose, and whether the prescription routes through insurance or cash-pay. Many FDA-approved hormone therapies are generic and inexpensive at cash-pay pharmacies.
- FDA-approved hormone therapy, prescribed and monitored by a licensed clinician based on full lab evidence and clinical evaluation, is well-established. Your GoodLife Health clinician screens for contraindications before prescribing, monitors quarterly with updated labs, and adjusts the protocol based on response. Hormone optimization should not be done without clinical oversight.
- Hormone Optimization is the Direct Primary Care tier plus FDA-approved hormone therapy. Members who join at the Hormone Optimization tier receive all Direct Primary Care benefits (monthly clinician check-ins, unlimited messaging, lifestyle protocol, AI-native patient portal) plus the hormone panel and protocol — at $299/month, billed together.
- Yes. Membership is month-to-month. Your first month is fully refundable if GoodLife Health is not the right fit.
- GoodLife Health serves all 50 U.S. states. Our clinicians practice independently in Arizona and California, with the remaining states served through collaborating physician partnerships. The eligibility check confirms availability in your state.