Choose lasting
good health.
Licensed clinicians who look at your labs, know your whole story, and build a custom medical plan so you can live well.
- Proven clinical protocols, starting at $179/month
- Personalized recommendations based on your actual lab results
- Unlimited clinical support from our licensed clinicians
I just reviewed your labs. Your thyroid and cortisol explain a lot. We recommend hormone optimization.
Your hormones are holding up. Looks like you're following the diet and working out hard.
I'm still not losing weight!
Your A1c is 7.8 — that's diabetic range. We're adding GLP-1 to your protocol.
Every journey begins with our $179 DPC membership. We don't prescribe blindly — your clinician orders and reads your labs first, and if clinically recommended, you can seamlessly upgrade to our Medical Weight Loss or Hormone protocols.
Unlimited telehealth
Message and meet your clinician as often as you need. No copays, no per-visit fees, no gatekeeping.
30–60 minute appointments
Real, unhurried visits — not the standard 8–10 minute insurance rush where you are a billing code.
Transparent lab pricing
Your clinician orders the labs your protocol needs, billed direct by Quest, LabCorp, or Ash Wellness — no GoodLife markup, no surprise bills.
Clinical trials of these medications show 17–22.5% body weight loss.
In the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%).*† Tier 2 covers both at $399.
*Tirzepatide Once Weekly for the Treatment of Obesity, NEJM (2022) · †Once-Weekly Semaglutide in Adults with Overweight or Obesity, NEJM (2021)
Lasting good health or your first month back
If after your first month you feel GoodLife Health isn't right for you, we'll refund your membership in full. No questions asked.
Am I eligible?The rational alternative to insurance.
For roughly $1,000 a month, the average American buys health insurance with a $1,000 deductible, a $6,000 out-of-pocket maximum, and 20% patient responsibility on top — and still waits weeks to see a doctor for eight minutes. GoodLife Health is built on a different premise: pay your clinician directly, with no markup on the labs or medications you need. The relationship is the medicine. And it's the foundation that makes lasting medical weight loss actually work.
- $1,000 deductible before anything is covered
- $6,000 out-of-pocket maximum
- 20% patient responsibility on top
- 8-minute appointments, weeks of waiting
- Labs may or may not be covered
- You are a billing code, not a patient
- Unhurried clinical conversations
- Clinician orders and reads your labs — billed direct, no markup
- Same-week access to your clinician
- E-prescribing direct to your pharmacy — no markup
- The foundation for clinically guided weight loss
- Your clinician works for you — not the insurance company
Direct Primary Care isn't a replacement for health insurance, and it doesn't cover catastrophic care. It's the everyday clinical relationship that insurance never gave you — the foundation that lets a real clinician actually know you, watch your labs, and guide what works.
The full clinical ladder.
Every member starts with Direct Primary Care. Additional clinical pathways are added based on your labs and your clinician's recommendation — never as a default upsell.
Direct Primary Care
The clinician relationship. The foundation of every membership.
3-month minimum to start · $537 first charge, then $179/month
- Clinician orders and reads your labs — billed direct, no markup
- Monthly clinician check-ins
- Unlimited telehealth access
- Nutrition and lifestyle protocol
- AI-native patient portal that holds your longitudinal record
Hormone Optimization
Added when your labs show it's needed.
- Everything in Direct Primary Care
- FDA-approved hormone protocol — estrogen, progesterone, testosterone
- Thyroid and adrenal optimization
- Quarterly clinical re-evaluation
- FDA-approved hormone therapy — e-prescribed to a licensed pharmacy that ships and bills you direct
Medical Weight Loss
All GLP-1 medications at one price. The clinical work is what matters.
- Everything in Hormone Optimization
- Medication-neutral GLP-1 protocol — Wegovy or Zepbound at one price
- Branded medication routing via LillyDirect, NovoCare, or insurance
- AI-powered prior authorization (85%+ auto-processed)
- Low-dose strategy, protein and fiber targets, muscle preservation
- Quarterly clinical re-evaluation by your clinician
What Makes GoodLife Health Different.
Telehealth has split into three traps: legacy platforms that mark branded medication up to $1,899 a month, compounding-only services selling copies under FDA scrutiny, and concierge clinics that bill by the year. GoodLife Health is the only one that combines medical weight loss, hormone optimization, and ongoing primary care under a single licensed clinician — with transparent, direct-to-pharmacy billing and no markup.
| What you actually get | GoodLife Health | Legacy telehealth Hims · Ro | Compounding-only Henry Meds | Traditional concierge MDVIP |
|---|---|---|---|---|
| Clinician orders and reads your labs — no markup | ✓Billed direct via insurance or cash-pay | ✕Often not required or billed separately | ✕Only if you request them | –Annual physical labs only |
| Quarterly clinical re-evaluation by your clinician | ✓Bring updated labs as your protocol evolves | ✕Rarely offered | ✕Not included | –Often costs extra |
| A dedicated, licensed clinician who tracks your care | ✓Ongoing DPC relationship | –Async-only or randomly assigned | ✕Highly transactional | ✓ |
| Accepts insurance & fights for prior authorization | ✓AI-powered — auto-processed in 7–10 min | –Yes, but the membership fee stays high | ✕No insurance accepted | –Varies by provider |
| Medication-neutral pricing | ✓$399 for branded Wegovy or Zepbound | ✕Up to $1,899/mo for branded Zepbound or Mounjaro | ✕Tirzepatide upcharged to $449/mo | Doesn't typically prescribe GLP-1s |
| Protects you from FDA compounding crackdowns | ✓Routes to branded meds via LillyDirect / TrumpRx | ✕Relies on compounded GLP-1 under FDA scrutiny | ✕Sells essentially-copy compounded drugs | Not applicable |
| Hormones and GLP-1 managed safely together | ✓Full metabolic oversight | ✕Treated in isolation | ✕Handled as separate programs | –Sometimes |
| True monthly cost — care + medication | $548–$848 LillyDirect / TrumpRx cash-pay | Up to $2,048 $149 membership + $1,899 meds | $300–$500 compounded only | $1,800–$5,000/yr plus insurance & meds |
Competitor pricing and capability compiled from publicly advertised rates, May 2026 (Hims.com, Ro.co, HenryMeds.com, MDVIP.com). Figures are estimates and subject to change.
Meet the team behind your care.
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
Kim Fahle, FNP
Family Nurse Practitioner
Kim Endean, RN
Registered Nurse
Makayla Stepnowski, LVN
Licensed Vocational Nurse
The relationship is the medicine
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. Since moving to Tucson I've struggled — every time I establish a relationship with a PCP, they change offices. And when I do get seen, I feel more like something on a conveyor belt than a patient. What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
"Dr. K really listened to my concerns."
I just had my appointment last week, and it was the most wonderful experience. Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider. The staff was so awesome! Shout out to Kelly and Alvia for being kind and amazing! You guys rock!
"The best of the best doctor."
I needed a new PC physician. Her practice welcomed me in immediately. They ordered a complete blood work up before the visit, something my previous physician failed to do for years.
Then I met NP Kristin Makinajyan! Oh my gosh!! She listened, I mean really listened to me as the physical began. She addressed every one of my concerns and added a few from the results of the blood tests.
She went through my lengthy list of medications and tweaked them, schooled me, and left me feeling as though I had seen the best of the best doctor.
I feel so relieved and comfortable having visited NP Makinajyan and her team. Every one I met made me confident that my health was their number one professional goal!!
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
Direct answers from your clinical team
- Your $179/month membership covers the clinical care: ongoing access to your clinician and the broader clinical team, monthly clinician check-ins, your nutrition and lifestyle protocol, 24/7 secure messaging with the clinical team, and 30–60 minute scheduled telehealth visits. Your clinician orders and interprets the labs your protocol needs — billed directly by Quest, LabCorp, or Ash Wellness through your insurance or at DPC cash rates, with no GoodLife Health markup. The AI-native patient portal holds your longitudinal record.
- No. Direct Primary Care is not a replacement for health insurance, and it does not cover catastrophic care, hospitalization, or specialty care. It is the everyday clinical relationship that insurance never gave you — the foundation that lets a real clinician actually know you, watch your labs, and guide what works. Most members keep a high-deductible insurance plan for catastrophic coverage and use GoodLife Health Direct Primary Care for their everyday clinical relationship.
- For roughly $1,000 a month, the average American buys health insurance with a $1,000 deductible, a $6,000 out-of-pocket maximum, and 20% patient responsibility on top — and still waits weeks to see a doctor for eight minutes. GoodLife Health is built on a different premise: pay your clinician directly, with no markup on the labs or medications you need. The $179 is the flat clinical fee. The relationship is the medicine.
- Hims and Ro are legacy telehealth platforms that prescribe through anonymous or async-assigned providers and rely heavily on compounded GLP-1 medications under FDA scrutiny. Henry Meds is compounding-only and upcharges tirzepatide. MDVIP is a traditional in-person concierge model that bills by the year and rarely prescribes GLP-1s. GoodLife Health is the only platform that combines medical weight loss, hormone optimization, and ongoing Direct Primary Care under a single named licensed clinician — with transparent, direct-to-pharmacy billing on FDA-approved branded medications, and no markup on labs or medications.
- Direct Primary Care has a 3-month minimum to start. The first charge is $537 (three months at $179/month, billed together at signup). After the minimum, membership is month-to-month at $179/month with no contract. Your first month is fully refundable if GoodLife Health is not the right fit.
- Yes. After the 3-month minimum, membership is month-to-month with no contract. Your first month is fully refundable. After that, you can cancel at any time and your card simply stops being charged at the next billing cycle.
- No, and that is intentional. Insurance is the reason your previous clinician had 8 minutes for you. Direct Primary Care means you pay the clinician directly, the clinician works for you, and the relationship is the product. Many members pay with HSA or FSA dollars. Labs, hormone therapy, and GLP-1 medications can be billed to insurance directly by the pharmacy or lab — the platform supports prior authorization through AI-powered processing.
- Yes. Many members pay the monthly membership fee using pre-tax HSA or FSA dollars. Direct Primary Care memberships are generally considered eligible medical expenses; confirm with your HSA or FSA administrator for your specific plan.
- Your clinician orders the labs your protocol needs. Labs are billed directly by Quest, LabCorp, or Ash Wellness — either through your insurance or at DPC cash-pay rates if you do not have lab coverage. GoodLife Health takes no markup on labs and does not bill you for them. You receive the lab bill from the lab company directly.
- GoodLife Health serves all 50 U.S. states. Our clinicians practice independently in Arizona and California, with the remaining states served through collaborating physician partnerships. The eligibility check confirms availability in your state.
- Every member is assigned a named, licensed clinician from the GoodLife Health clinical team — led by Medical Director Kristin Makinajyan, DNP, FNP-BC. You see the same clinician for monthly check-ins, lab reviews, and protocol adjustments. The relationship is the product.
- Within the first month, your clinician orders your onboarding lab panel, reviews your medical history, and runs your first telehealth visit (30 to 60 minutes). From the labs and conversation, you receive your personalized nutrition and lifestyle protocol. If your labs show that hormone optimization or medical weight loss is clinically appropriate, your clinician will recommend the appropriate next tier — never as a default upsell, only based on what your labs and history actually show.